Ok, so maybe there's controversy over the whole smart people thing. (if you have comments let me know!)... Anyways. I was listening to some girls talk, and then saw a commercial, then heard some guys talk and realized something else.
THE TRUTH BEHIND COLOGNE:
I had always thought guys wore cologne because they liked the smell. (some would even pour it on for non-special occasions). Yet, it's not the guys at all who chose the smell or brand, it's girls. The #1 buyer of men's cologne is girls (obviously for their male friends). I hear more girls talking about cologne that I hear guys talking about them (I guess the new one is AXE or something). Then I see this commercial and although a muscled guy wearing no shirt is in there, it's the woman who is making the big deal about the cologne - as if the guy is special to HER because of the cologne. Then I heard some guys complaining that they have all these bottles of cologne they don't wear, but their girlfriends keep buying it for them. So really it should be called "women's cologne"- and just sold as a "gift for your guy."
(the mathematical equation for you non-math people is this... Girl see + girl buy= Guy wear.)